
On 4/20, the Marijuana Industry Group Continues Safe Driving Partnership with Public Safety Groups
MIG Press Release
FOR IMMEDIATE RELEASE
DATE: Wednesday, April 20, 2022
CONTACT: Madeleine Schmidt
On 4/20, the Marijuana Industry Group Continues Safe Driving Partnership with Public Safety Groups
MIG Encourages Cannabis Users to Plan Ahead for 4/20, Get Home Safe
DENVER – This 4/20, the Marijuana Industry Group is providing 250 free Lyft vouchers at 4/20 events to ensure cannabis users get home safe and protect their neighbors. In partnership with the Colorado Department of Transportation (CDOT) and AAA of Colorado, these Lyft vouchers are part of an educational campaign highlighting the risks of driving while high.
This partnership to reduce impaired driving between CDOT and MIG dates back six years, as the marijuana industry has been dedicated to protecting public safety since marijuana was first legalized. In 2021, MIG partnered with Mothers Against Drunk Driving (MADD) to reinstate $2M in funding to CDOT to battle impaired driving. CDOT also provides training and resources to MIG members to educate budtenders about laws and consequences of driving while high, with resources to pass along to cannabis consumers.
“Since day one, the marijuana industry has prioritized public safety which is why we are proud to continue partnering with organizations like CDOT, AAA of Colorado, and MADD to ensure that cannabis users are making safe decisions for themselves and their communities,” said Truman Bradley, Executive Director of the Marijuana Industry Group. “We are proud to be offering Lyft vouchers this 4/20. As our communities start to open up again post-pandemic, it is even more important this year that we are doing everything we can to protect our neighbors by encouraging marijuana users to plan ahead and never drive high.”
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